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Llewelyn James
- decks
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Decks in this class (11)
General Overview of Marketing
What is marketing 1,
What are the four conditions to f...,
What is the marketing mix 3
10
cards
The Marketing Environment
What is the marketing environment 1,
Why is it important to monitor th...,
External forces in the marketing ...
10
cards
Marketing Research & Information Systems
What is market research 1,
What is the aim of market research 2,
Name the five steps of the market...
16
cards
Consumer and Business Buying Behaviour
What is consumer buyer behaviour 1,
The consumer buying decision proc...,
The consumer buying decision proc...
20
cards
Segmentation, Targeting and Positioning
What is a market 1,
What is a market segment 2,
What is market segmentation 3
9
cards
The Traditional and Expanded Marketing Mix
What is the experience economy 1,
What is the expanded marketing mix 2,
Expanded marketing mix 3
7
cards
Branding & Products vs. Services
What is a brand 1,
What is the value of branding to ...,
What is the value of branding to ...
11
cards
Product Decisions
What is the product life cycle 1,
Plc introduction 2,
Plc growth 3
12
cards
Distribution Decisions
What is distribution 1,
What is a marketing channel 2,
What are intermediaries 3
16
cards
Promotion Decisions
What is promotion 1,
What is the marketing communicati...,
What are the objectives of promot...
15
cards
Pricing Decisions
What are the factors that affect ...,
Factors that affect pricing decis...,
Factors that affect pricing decis...
10
cards
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MKC1200
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