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MKTG 101

This class was created by Brainscape user AJ Winkelman. Visit their profile to learn more about the creator.

By: AJ Winkelman
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Decks in this class (19)

Chapter 5/Consumer Behavior
Economic buyers 1,
Economic needs 2,
Discretionary income 3
43  cards
Marketing Math
Evolution of marketing 1,
Marketing concept 2,
What does customer centricity inv...
22  cards
Chapter 4
Market 1,
Generic market 2,
Product market 3
17  cards
Chapter 6
Business and organizational custo...,
Purchasing specifications 2,
Iso 9000 3
17  cards
Chapter 8
Product 1,
Quality 2,
Product assortment 3
53  cards
STP Lecture
Common segmentation variables 1,
Segmentation variables categories 2,
Micro segmentation 3
7  cards
Brand Lecture
Brands are 1,
Interbrand equity calculation 2,
The brand ladder 3
10  cards
Chapter 9
Product life cycle 1,
Product life cycles are ____ ____...,
Fashion 3
12  cards
Chapter 13
Promotion 1,
Personal selling 2,
Mass selling 3
29  cards
Chapter 15
Advertising allowances 1,
Cooperative advertising 2,
Product advertising 3
13  cards
Chapter 16
Target return objective 1,
Profit maximization objective 2,
Status quo objectives 3
37  cards
Chapter 17
Markup 1,
Markup percent 2,
Markup chain 3
18  cards
PLC Lecture
Plc 1,
Introduction stage 2,
Growth stage 3
18  cards
Pricing Lecture
Demand based pricing strategies 1,
Value based pricing strategies 2,
New product pricing strategies 3
12  cards
SABRE Lecture
Diagnostic analysis 1,
Perceptual map 2,
Conjoint analysis 3
3  cards
Promotion Lecture
Integrated marketing communicatio...,
As control over marketing communi...,
Unique selling proposition usp 3
19  cards
Retailing Lecture
Retail characteristics 1,
Revenue per square foot 2,
Gross margin 3
16  cards
Channel Lecture:
Channel 1,
Agent brokers 2,
Wholesaler 3
15  cards
Strategies and Opportunities Lecture
Bcg matrix 1,
Stars 2,
Question marks 3
13  cards

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MKTG 101

  • Class purpose General learning

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