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MKTG 3650 - Foundations of Marketing Practice

This class was created by Brainscape user Amy Horton. Visit their profile to learn more about the creator.

By: Amy Horton
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Decks in this class (15)

Chapter 1 Vocab
Customer experience 1,
Customer relationship management ...,
Customer value 3
60  cards
Chapter 2 Vocab
Business 1,
Business portfolio analysis 2,
Core values 3
45  cards
Chapter 3 Vocab
Baby boomers 1,
Barriers to entry 2,
Blended family 3
72  cards
Chapter 4 Vocab
Cause marketing 1,
Caveat emptor 2,
Code of ethics 3
15  cards
Chapter 5 Vocab
Attitude 1,
Beliefs 2,
Brand community 3
35  cards
Chapter 8 Vocab
Constraints 1,
Cross tabulation 2,
Data 3
11  cards
Chapter 9 Vocab
80 20 rule 1,
Market segmentation 2,
Market product grid 3
8  cards
Chapter 10 Vocab
Business analysis 1,
Business products 2,
Commercialization 3
21  cards
Chapter 11 Vocab
Brand equity 1,
Brand licensing 2,
Brand name 3
21  cards
Chapter 12 Vocab
Capacity management 1,
Customer contact audit 2,
Customer experience management cem 3
11  cards
Chapter 13 Vocab
Average revenue ar 1,
Barter 2,
Break even analysis 3
22  cards
Chapter 14 Vocab
Above at or below market pricing 1,
Basing point pricing 2,
Bundle pricing 3
30  cards
Chapter 15 Vocab
Channel conflict 1,
Customer service 2,
Disintermediation 3
15  cards
Chapter 17 Vocab
Advertising 1,
All you can afford budgeting 2,
Channel of communication 3
29  cards
Chapter 18 Vocab
Advertising 1,
Consumer oriented sales promotions 2,
Cooperative advertising 3
19  cards

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MKTG 3650 - Foundations of Marketing Practice

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