MKTG30003- Service & Relationship Marketing

This class was created by Brainscape user Hui Min Yau. Visit their profile to learn more about the creator.

Flashcard maker: Hui Min Yau

Decks in this class (6)

Lecture 1: Introduction to Service
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15  cards
Lecture 2: Buyer Behaviour
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38  cards
Lecture 3: Perceived Service Quality and Customer Satisfaction
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24  cards
Lecture 4: Managing Expectations, Customer Delight & Perceived Value
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36  cards
Lecture 5: Service Research and Performance Metrics
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22  cards
Lecture 6: Communication in Services
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27  cards

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MKTG30003- Service & Relationship Marketing

  • Class purpose General learning

The creator of this class did not yet add a description for what is included in this class.

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