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mktg30003- service & relationship marketing

This class was created by Brainscape user Hui Min Yau. Visit their profile to learn more about the creator.

By: Hui Min Yau
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Decks in this class (6)

Lecture 1: Introduction to Service
No deck description has yet been added by the author.
15  cards
Lecture 2: Buyer Behaviour
No deck description has yet been added by the author.
38  cards
Lecture 3: Perceived Service Quality and Customer Satisfaction
No deck description has yet been added by the author.
24  cards
Lecture 4: Managing Expectations, Customer Delight & Perceived Value
No deck description has yet been added by the author.
36  cards
Lecture 5: Service Research and Performance Metrics
No deck description has yet been added by the author.
22  cards
Lecture 6: Communication in Services
No deck description has yet been added by the author.
27  cards

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mktg30003- service & relationship marketing

  • Class purpose General learning

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