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MKTG3307 Contemporary Marketing Issues

This class was created by Brainscape user Cherilynn Yap. Visit their profile to learn more about the creator.

By: Cherilynn Yap
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Decks in this class (9)

Week 2 Introduction
Define promotion 1,
Define promotional strategy 2,
Types of promotions 3
30  cards
Week 3 Marketing Communication Strategy Based on Brand Evaluation + Positioning
Define brand 1,
Define brand name 2,
Define brand mark 3
27  cards
Week 4 Marketing Communications when Consumer Reaction Happens
What happens in a classic consume...,
What happens in the new consumer ...,
List the factors that affect the ...
14  cards
Week 5 Vulnerable Target Audience in Advertising
Define persuasion knowledge model 1,
Define targets 2,
Define agent 3
60  cards
Week 6 Marketing Communication in Not-For-Profit Organizations
What is business marketing indust...,
An example of b2b 2,
What are business products for 3
58  cards
Week 7 Marketing Communication in Dealing with negative WOM
Define public relations 1,
Who are constituent groups 2,
What are the objectives of public...
50  cards
Week 8 Gamification of Advertising
Define gamification 1,
Define solomo 2,
Describe today s digital consumers 3
30  cards
Week 11 Creative Advertising
Explain the can model 1,
What are the 4 ways to segment th...,
List the essential message object...
45  cards
Social Media Applications of Advertising
Define web 20 1,
What does ugc cgm stand for 2,
Define ugc cgm 3
42  cards

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MKTG3307 Contemporary Marketing Issues

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