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Operational Marketing

This class was created by Brainscape user Sofia Vilares. Visit their profile to learn more about the creator.

By: Sofia Vilares
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Decks in this class (9)

1 - Marketing
Definition of marketing 1,
Two fold marketing goal 2,
Marketing process 3
34  cards
2 - Analyzing the Marketing Environment
Marketing environment 1,
Importance of market research mar...,
Micro environment 3
23  cards
3 - Managing Marketing Information
Customer insights 1,
Why are customer insights useful 2,
Customer insight teams 3
22  cards
4 - Products, Services and Brands
Core customer value 1,
Types of products 2,
Types of consumer products 4 3
31  cards
5 - Engaging Customers & Communicating Value
Promotion mix 1,
Advertising 2,
Public relations 3
28  cards
6 - Direct, Online, Social Media Marketing
Direct and digital marketing 1,
What is built though digital mark...,
New direct marketing model 3
19  cards
7 - Pricing
Smart manager pricing 1,
Major pricing strategies 2,
Customer value based pricing 3
21  cards
8 - Pricing Strategies
New product pricing strategies 1,
Market skimming pricing 2,
Market penetration pricing 3
23  cards
9 - Marketing Channels
Partners in the supply chain 1,
Difference between supply chain a...,
Value delivery network 3
29  cards

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Operational Marketing

  • Class purpose General learning

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