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Principles of Marketing #1

This class was created by Brainscape user Dylan Drum. Visit their profile to learn more about the creator.

By: Dylan Drum
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Decks in this class (9)

Exam #1
4 p s,
The marketing concept and its bas...,
Needs
77  cards
Exam #2
Factor costs and activity location,
Market,
Technology
40  cards
Exam #3
Product,
Core product,
Tangible product
123  cards
Exam #4 Part 1
Reasons for promotion 9,
Promotional tools 5,
Advertising
18  cards
Exam #4 Part 2
Advertising objectives 3,
Types of advertising 7,
Institutional advertising
35  cards
Exam #4 Part 3
Potential customers 3,
Personal selling process 7,
Prospecting 3
14  cards
Exam #4 Part 4
Elastic demand,
Inelastic demand,
The pricing process 6
31  cards
Exam #4 Part 5
Geographic pricing 6,
Origin point pricing,
Delivered pricing
18  cards
gku
Mood or image,
Reach r,
Frequency f
10  cards

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Principles of Marketing #1

  • Class purpose General learning

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