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Eddy De La Torre
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Decks in this class (18)
Ch 1 - Creating Customer Relationships and Value through Marketing
Learning Objectives and Key Terms
30
cards
Ch 2 - Developing Successful Marketing and Organizational Strategies
Describe two kinds of organizatio...,
Describe how core values mission ...,
Explain why managers use marketin...
38
cards
Ch 3 - Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility
Explain the purpose of environmen...,
Describe social forces such as de...,
Discuss how economic forces affec...
46
cards
Ch 4 - Understanding Consumer Behavior
Describe the stages in the consum...,
Distinguish among three variation...,
Identify major psychological infl...
29
cards
Ch 6 - Understanding and Reaching Global Consumers and Markets
Identify the major trends that ha...,
Identify the environmental forces...,
Name and describe the alternative...
32
cards
Ch 7 - Marketing Research: From Customer Insights to Actions
Identify the reason for conductin...,
Describe the five step marketing ...,
Explain how marketing uses second...
28
cards
Ch 8 - Market Segmentation, Targeting, and Positioning
Explain what market segmentation ...,
Identify the five steps involved ...,
Recognize the bases used to segme...
23
cards
Ch 9 - Developing New Products and Services
Recognize the terms that pertain ...,
Identify the ways to classify con...,
Describe four unique elements of ...
29
cards
Ch 10 - Managing Successful Products, Services, and Brands
Explain the product life cycle co...,
Identify ways that marketing exec...,
Recognize the importance of brand...
22
cards
Ch 11 - Pricing Products and Services
Describe the nature and importanc...,
Explain what a demand curve is an...,
Explain the role of costs in pric...
25
cards
Ch 16 - Using Social Media to Connect with Consumers
Define social media and describe ...,
Identify the four major social ne...,
Describe the differing roles of t...
25
cards
Ch 17 - Personal Selling and Sales Management
Discuss the nature and scope of p...,
Identify the different types of p...,
Explain the stages in the persona...
25
cards
Quiz Questions Ch 10 through 14
Contacting potential customers pr...,
Adding a wholesaler to the market...,
Most of lands end s revenues come...
70
cards
Ch 12 - Managing Marketing Channels and Supply Chains
Explain what is meant by a market...,
Distinguish among traditional mar...,
Describe factors that marketing e...
29
cards
Ch 13 - Retailing and Wholesaling
Identify retailers in terms of th...,
Explain the alternative ways to c...,
Describe the many methods of nons...
33
cards
Ch 14 - Integrated Marketing Communications and Direct Marketing
Discuss integrated marketing comm...,
Describe the promotional mix and ...,
Select the promotional approach a...
33
cards
Ch 15 - Advertising, Sales Promotion, and Public Relations
Explain the differences between p...,
Describe the steps used to develo...,
Explain the advantages and disadv...
29
cards
Ch 18 - Implementing Interactive and Multichannel Marketing
Describe what interactive marketi...,
Explain why certain types of prod...,
Describe why consumers shop and b...
24
cards
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Principles of Marketing
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