This class was created by Brainscape user Eddy De La Torre. Visit their profile to learn more about the creator.

Flashcard maker: Eddy De La Torre

Decks in this class (18)

Ch 1 - Creating Customer Relationships and Value through Marketing
Learning Objectives and Key Terms
30  cards
Ch 2 - Developing Successful Marketing and Organizational Strategies
The creator of this deck did not yet add a description for what is included in this deck.
38  cards
Ch 3 - Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility
The creator of this deck did not yet add a description for what is included in this deck.
46  cards
Ch 4 - Understanding Consumer Behavior
The creator of this deck did not yet add a description for what is included in this deck.
29  cards
Ch 6 - Understanding and Reaching Global Consumers and Markets
The creator of this deck did not yet add a description for what is included in this deck.
32  cards
Ch 7 - Marketing Research: From Customer Insights to Actions
The creator of this deck did not yet add a description for what is included in this deck.
28  cards
Ch 8 - Market Segmentation, Targeting, and Positioning
The creator of this deck did not yet add a description for what is included in this deck.
23  cards
Ch 9 - Developing New Products and Services
The creator of this deck did not yet add a description for what is included in this deck.
29  cards
Ch 10 - Managing Successful Products, Services, and Brands
The creator of this deck did not yet add a description for what is included in this deck.
22  cards
Ch 11 - Pricing Products and Services
The creator of this deck did not yet add a description for what is included in this deck.
25  cards
Ch 16 - Using Social Media to Connect with Consumers
The creator of this deck did not yet add a description for what is included in this deck.
25  cards
Ch 17 - Personal Selling and Sales Management
The creator of this deck did not yet add a description for what is included in this deck.
25  cards
Quiz Questions Ch 10 through 14
The creator of this deck did not yet add a description for what is included in this deck.
70  cards
Ch 12 - Managing Marketing Channels and Supply Chains
The creator of this deck did not yet add a description for what is included in this deck.
29  cards
Ch 13 - Retailing and Wholesaling
The creator of this deck did not yet add a description for what is included in this deck.
33  cards
Ch 14 - Integrated Marketing Communications and Direct Marketing
The creator of this deck did not yet add a description for what is included in this deck.
33  cards
Ch 15 - Advertising, Sales Promotion, and Public Relations
The creator of this deck did not yet add a description for what is included in this deck.
29  cards
Ch 18 - Implementing Interactive and Multichannel Marketing
The creator of this deck did not yet add a description for what is included in this deck.
24  cards

More about
Principles of Marketing

  • Class purpose General learning

The creator of this class did not yet add a description for what is included in this class.

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