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Principles of Marketing

This class was created by Brainscape user Wei Kai Khoo. Visit their profile to learn more about the creator.

By: Wei Kai Khoo
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Decks in this class (12)

1. Creating & Capturing Customer Value
What is the definition of marketing,
What is the definition of marketi...,
What are the steps within the mar...
58  cards
2. Partnering to build customer engagement, value and relationships
What is the definition of relatio...,
How do you recognise a market fai...,
What is the logic behind relation...
17  cards
3. Consumer behaviour & consumer culture
What is the definition of consume...,
Why is it important to know how t...,
What is the definition of rationa...
18  cards
4. Marketing Strategy & Market Research
What is the definition of strateg...,
What is the process of strategic ...,
What is swot and what it do
14  cards
5. Segmentation, targeting and positioning
What are the types of needs and t...,
What does stp model stand for,
Why is it important to stp
21  cards
6. Creating value: Product
What is a product,
How does a product work,
What is an example of the distinc...
23  cards
7. Communcating value: Promotion
What is the basic communication p...,
What are marketing communications...,
What is encoding variability
20  cards
8. Offering value: Pricing
What is the profit formula,
Describe where these values of th...,
What are the two types of cost
38  cards
9. Distributing value: retail and digital distribution
What is the definition of place i...,
What is distribution,
What does distribution influence
36  cards
10. Services & Experiences
What is the reasons for growing i...,
What are the problems faced by se...,
What is the definition of intangi...
32  cards
11. Branding
What is the definition of brand,
What is the definition of branding,
What is the definition of brand s...
35  cards
12. Future trends in marketing
What is the different reasons for...,
What is the definition of consume...,
How does marketing affect climate...
34  cards

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Principles of Marketing

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