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Principles of Marketing

This class was created by Brainscape user Mindy Henderson. Visit their profile to learn more about the creator.

By: Mindy Henderson
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Decks in this class (13)

Chap 6
Consumer behavior,
Culture,
Need
12  cards
Chap 7
Which of the following statements...,
When firms in business markets ar...,
Dell computers purchases parts an...
26  cards
Chap 8
Which country is the worlds large...,
What are benefits of going global,
Factors that determine a nations ...
17  cards
Chap 9
What is a market,
What is a target market,
Define consumer products
30  cards
Chap 10
What is marketing research,
Who conducts marketing research,
Syndicated services
40  cards
Chap 11*
What is transaction based marketing,
What is relationship marketing,
Forms of buyer seller interactions
36  cards
Chap 12*
What is product,
People want _________ not objects,
What are services
36  cards
Chap 13*
What is brand,
Branding,
What is brand recognition
36  cards
Chap 14*
What is distribution,
Marketing distribution channel,
Logistics
30  cards
Chap 15**
When did discount stores target w...,
What is the hypothesis that each ...,
What is the basis of developing r...
24  cards
Chap 16**
Function of the informing persuad...,
Messages that deal with buyer sel...,
Coordination of all promotional a...
40  cards
Chap 17**
The interpersonal influence proce...,
Salespeople can also be called,
4 types of selling
33  cards
Chap 18**
Firms that adopt volume objective...,
Which of the following actions is...,
Prestige pricing objectives empha...
17  cards

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Principles of Marketing

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