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principles of marketing management

This class was created by Brainscape user Mathilde Bagur. Visit their profile to learn more about the creator.

By: Mathilde Bagur
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Decks in this class (9)

1. Introduction to MKT
No deck description has yet been added by the author.
20  cards
2. Marketing Audit
No deck description has yet been added by the author.
28  cards
3. Consumer Buying Behaviour and Organizational Markets and Buying behaviour
No deck description has yet been added by the author.
37  cards
4. Segmentation, Targeting & Positioning
No deck description has yet been added by the author.
63  cards
5. Product and brand decision strategy
No deck description has yet been added by the author.
20  cards
6. Pricing Decisions
No deck description has yet been added by the author.
56  cards
7. Distribution Channel Decisions/Strategy
No deck description has yet been added by the author.
48  cards
8. Integrated Marketing Comunications
No deck description has yet been added by the author.
31  cards
9. Marketing Strategies for a Digitally Networked World
No deck description has yet been added by the author.
22  cards

More about
principles of marketing management

  • Class purpose General learning

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