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Principles of Marketing Management

This class was created by Brainscape user Mathilde Bagur. Visit their profile to learn more about the creator.

By: Mathilde Bagur
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Decks in this class (9)

1. Introduction to MKT
Why are marketing decisions impor...,
Marketing,
How does marketing help an organi...
20  cards
2. Marketing Audit
Marketing management definition,
4 cs,
Recent developments
28  cards
3. Consumer Buying Behaviour and Organizational Markets and Buying behaviour
Buyer behaviour is,
Characteristics affecting consume...,
Dimensions of buyer behaviour
37  cards
4. Segmentation, Targeting & Positioning
Segmentation,
Target,
Positioning
63  cards
5. Product and brand decision strategy
Key decisions in the new productd...,
Number of ways to classify products,
Ansoff matrix
20  cards
6. Pricing Decisions
Price,
Factors that should be considered...,
Price setting decision process
56  cards
7. Distribution Channel Decisions/Strategy
Marketing channel,
Objectives of distribution channels,
Institutions found in marketing c...
48  cards
8. Integrated Marketing Comunications
Priming,
Framing 4,
Interpretation 3
31  cards
9. Marketing Strategies for a Digitally Networked World
Which are the top 5 social networ...,
Which are the top 5 social networ...,
Top social networking sites uk
22  cards

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Principles of Marketing Management

  • Class purpose General learning

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