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Services, Technology & Marketing

This class was created by Brainscape user Alice Wachtmeister. Visit their profile to learn more about the creator.

By: Alice Wachtmeister
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Decks in this class (10)

Marketing in the service economy
Why study services marketing 4 po...,
What are 4 facts about the uk ser...,
How come most jobs are generated ...
37  cards
The service consumer
What are the three stages of the ...,
What happens during the pre purch...,
What is need recognition 1
31  cards
Development Service products and Brands
What is a service product,
What does service products consis...,
What does the design of the servi...
24  cards
Positioning in a competitive environment
What are the 3 cs,
What is market segmentation and m...,
What are the segmentation criteria 4
11  cards
Distribution and Pricing of Services
In a typical service sale cycle w...,
What are the 6 options for servic...,
What are the key determinants to ...
18  cards
Service environment and servicescapes
What is the purpose of service en...,
What are the different creating m...,
How are servicescapes part of the...
12  cards
Role of the service employee
From the firm perspective why are...,
How is the frontline employees an...,
What are some low contact transac...
15  cards
Service quality, Complaint Handling and Service Recovery
How does quality and productivity...,
Whats is the importance of produc...,
What are the different perspectiv...
18  cards
Customer retention and Loyalty
Why is customer relationship econ...,
What does howard schultz say abou...,
What makes loyal customers profit...
9  cards
internationalisation of services
Define international services,
What is important from a service ...,
Why expand service firm to intern...
15  cards

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Services, Technology & Marketing

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