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Abby Lander
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Decks in this class (43)
Introduction to Sports & Entertainment Marketing Unit 1
List the 3 areas segments needed ...,
Define entertainment 2,
Describe what a consumer is 3
4
cards
History of Sports/Entertainment
At the beginning of the 20th cent...,
How did public transportation hel...,
Who is bill veeck and why was he ...
4
cards
The World of Marketing (part I)
Define marketing 1,
Describe the difference between a...,
Define marketing concept 3
7
cards
The World of Marketing (continued)
List the 4 p s in the marketing m...,
Describe what occurs in the produ...,
Describe what occurs in the price...
7
cards
7 Key Marketing Functions
List the 7 key marketing functions 1,
Explain product service management 2,
Explain distribution 3
8
cards
Economics of Marketing (part I)
Define economics 1,
What is gdp 2,
Describe supply 3
9
cards
Economics of Marketing (part I continued)
List some examples of how propert...,
List some examples of how propert...,
List the 3 types of intellectual ...
7
cards
Economics of Marketing (part II)
Define sole proprietorship and gi...,
Define partnership and give an ex...,
Explain what a limited partnershi...
7
cards
Sports and Entertainment and the 4 Ps
Define endorsement and give an ex...,
Ancillary product 2,
Example of a core product 3
18
cards
Differences in Marketing of Sports and Entertainment
List the 3 areas where sports and...,
Define consumer loyalty 2,
How is the sports product differe...
5
cards
Sports Appeal and Marketing Unit 2
Define sports marketing 1,
Explain the difference between th...,
Give an example of marketing of s...
7
cards
Categories of Sports (Part 1)
Explain what a professional athle...,
Explain what a recreational athle...,
Explain what an amateur athlete is 3
9
cards
Categories of Sports Part II
Name the committee that runs the ...,
Describe the special olympics 2,
Describe the paralympics 3
13
cards
Prestige Power and Profitability
What is mlse and give examples 1,
Describe what political clout is 2,
How do sports teams use political...
5
cards
The Consumer and Sports Product
Define what a sports consumer is 1,
List the 2 categories that affect...,
Examples of environmental factors 3
14
cards
Economic Impact of Sports Marketing
Describe what opportunity cost is 1,
Explain how opportunity cost impa...,
Define infrastructure 3
5
cards
Ethics/Sports Betting and Gambling
Basic information on ethics sport...,
List the 6 ethical issues in spor...,
Explain performance enhancing dru...
9
cards
Product Design Unit 3
Explain the difference between a ...,
Define points of difference 2,
List the 7 steps in product devel...
13
cards
Product Life Cycle
List the 4 stages in the product ...,
Explain introduction 2,
Explain growth 3
9
cards
Pricing Strategies
Describe gross profit 1,
Describe net profit 2,
List the 5 pricing goals 3
14
cards
Pricing Strategies (continued)
Explain markup pricing 1,
Give an example of markup pricing 2,
Explain cost plus pricing 3
18
cards
Research Process
Define market research 1,
Describe demographics 2,
What are some characteristics of ...
20
cards
Research Methods
Define market testing 1,
List the 6 types of qualitative r...,
Explain respondents personal and ...
15
cards
Place decision
Define channel of distribution 1,
Define direct channel 2,
Explain what direct marketing is 3
18
cards
Branding
Define brand 1,
Define brand name 2,
Define trademark 3
26
cards
Licensing
Define licensing 1,
Describe licensor and give an exa...,
Describe licensee and give an exa...
8
cards
Sponsorships
Explain what sponsorship is 1,
Describe why companies sponsor 2,
List the 4 types of sponsorships 3
7
cards
Endorsements
Define endorsement 1,
List 4 aspects features that comp...,
Explain association 3
7
cards
Planning the Promotion
Define event marketing 1,
Example of event marketing 2,
List the 3 functions of promotion...
8
cards
Advertising
Define advertising 1,
List the 4 types of advertising 2,
List some factors that determine ...
10
cards
Sales Promotion
List the 5 types of sales promoti...,
Explain coupons rebates 2,
Advantages and disadvantages of c...
7
cards
Public Relations and Personal Selling
Define publicity 1,
Define public relations 2,
Define press kit 3
25
cards
Marketing Plan (Part 1)
Define what a marketing plan is 1,
What are the 2 purposes of a mark...,
List the 6 elements of a marketin...
15
cards
Marketing Plan (Part 2)
Explain what marketing strategies...,
Describe how the marketing mix is...,
Explain what implementation is 3
6
cards
Entertainment and Marketing (Unit 4)
Define entertainment marketing 1,
Define media and list some exampl...,
Describe what a fad is 3
5
cards
Branding and Entertainment
Explain what brand identity is an...,
Define brand mark 2,
Explain what a motionmark is and ...
12
cards
Types of Entertainment Businesses (Part 1)
Define corporate conglomerate 1,
List the big 5 entertainment cong...,
Explain a horizontal distribution...
7
cards
Types of Entertainment Businesses (Part 2)
Describe how television networks ...,
Explain how television shows eith...,
List the 3 sources a television p...
14
cards
Types of Entertainment Businesses (Part 3)
Describe how radio stations funct...,
Describe when prime time is for r...,
What is a brick and mortar store 3
12
cards
Images and Merchandising
0
cards
Types of Entertainment Products (Part 1)
0
cards
Types of Entertainment Products (Part 2)
0
cards
Socialnomics
Define social media 1,
List some examples of social media 2,
How has social media influenced e...
3
cards
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Sports Marketing
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