SS17: Sustainability Marketing

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Decks in this class (11)

Chap1: Introduction
Book of frank martin belz 1,
What did contribute to the popula...,
What mindset dominated in the 20t...
21  cards
Chap2: Socio-ecological problems
Draw the ecological product lifec...,
What is an impact matrix draw the...,
Give the life cylce assessment me...
7  cards
Chap 3: Sustainable Consumption Patterns and Lifestyles
What influences most the subjecti...,
What is the ecological footprint 2,
When was the last time when the t...
20  cards
Chap 4: Sustainable Consumer Behavior
What are the four most environmen...,
Why do we behave the way we behav...,
The consumption process steps 3
14  cards
Guest lectures : Landpack and VATTER
What does landpack gmbh do 1,
What does vatter do what s their ...,
What s sustainable about vatter 3
6  cards
Chap 6: Sustainability Marketing Strategies
Sustainability marketing strategi...,
A company s marketing strategy 2,
A company s marketing strategy ca...
28  cards
Chap. 7: Customer Solutions
Marketing myopia 1,
Customer pre purchase solutions 2,
Pre purchase solutions 3
12  cards
Chap. 8: Communications
Sustainability marketing communic...,
Sustainability marketing communic...,
The ambivalence of communication 3
29  cards
Customer Cost
Part i total customer cost the co...,
Part i total customer cost the co...,
Part i total customer cost the co...
19  cards
Convenience
What is considered convenient 1,
What are the types of goods that ...,
What are the types of the stores 3
13  cards
Sus.Marketing Transformations
Describe outside in perspective 1,
Describe inside out perspective w...,
What is an indirect marketing tra...
13  cards

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SS17: Sustainability Marketing

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