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Trade Marketing

This class was created by Brainscape user Martina Diana. Visit their profile to learn more about the creator.

By: Martina Diana
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Decks in this class (11)

1. LA COMPRENSIONE DEL MACRO-AMBIENTE E DELLE INTERDIPENDENZE COMPETITIVE
L impresa orientata al mercato e ...,
Il processo di marketing manageme...,
Il processo di go to market 3
10  cards
3. L'ANALISI DELLA DOMANDA INTERMEDIA: LA DISTRIBUZIONE
Il settore commerciale definizion...,
La rivoluzione commerciale 2,
La rivoluzione commerciale segue 3
20  cards
2. L'ANALISI DELL'ACQUIRENTE
L analisi della domanda 1,
Scelta del pdt vs scelta del pdv 2,
Il processo d acquisto 3
20  cards
9. IL CATEGORY MANAGEMENT
Step delle relazioni di canale 1,
La definizione del category manag...,
Gli obiettivi del category manage...
35  cards
6. CHANNEL DESIGN
Le decisioni di architettura del ...,
La definizione dell approccio dis...,
Caratteristiche del bene 3
14  cards
7. IL TRADE MARKETING
Il trade marketing 1,
La fase analitica 2,
La fase strategica 3
13  cards
4. LA DIMENSIONE ECONOMICA DEL GO TO MARKET
Le relazioni distributive 1,
La multidimensionalita delle rela...,
L evoluzione degli studi sulle re...
20  cards
5. LA DIMENSIONE SOCIALE DEL GO TO MARKET
Il canale come sistema sociale 1,
Il comportamentismo 2,
Il potere 3
21  cards
8. LA PARTNERSHIP DI CANALE
Ecr 1,
Ecr concetti base 2,
L evoluzione dei progetti ecr 3
6  cards
10. L'ANALISI DELLE PERFORMANCE DISTRIBUTIVE
La valutazione delle performance 1,
Le principali categorie di indica...,
La quota di mercato assoluta 3
22  cards
11. L'ANALISI DELLE PERFORMANCE ECONOMICO-FINANZIARIE
Misurare i dati di canale 1,
Misurare i risultati di canale 2,
La classificazione dei costi 3
13  cards

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Trade Marketing

  • Class purpose General learning

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