Introduction Heifetz & Laurie "Work of leadership", Seminar 1: Focus & awareness, Goleman "The Focused Leader", Seminar 2: Emotional Intelligence, Goleman D. "What makes a leader?" Kegan et al "Making business personal"...
Chapter 1: Creating and Capturing Customer Value, Chapter 2: Company and Marketing Strategy - Partnering to Build Customer Engagement, Value and Relationships, Chapter 3: The Marketplace and Customers - Analysing the Environment...