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marketing principles

This class was created by Brainscape user Sophie Henderson. Visit their profile to learn more about the creator.

By: Sophie Henderson
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Decks in this class (14)

Chapter 1: Creating and Capturing Customer Value
No deck description has yet been added by the author.
57  cards
Chapter 2: Company and Marketing Strategy - Partnering to Build Customer Engagement, Value and Relationships
No deck description has yet been added by the author.
0  cards
Chapter 3: The Marketplace and Customers - Analysing the Environment
No deck description has yet been added by the author.
0  cards
Chapter 4: Marketing Analytics and Artificial Intelligence - Gaining Customer Insights
No deck description has yet been added by the author.
0  cards
Chapter 5: Buyer Behaviour - Understanding Consumer and Business Buyers
No deck description has yet been added by the author.
0  cards
Chapter 6: Customer-Driven Marketing Strategy - Creating Value for Target Customers
No deck description has yet been added by the author.
0  cards
Chapter 7: Products, Services and Brands - Offering Customer Value
No deck description has yet been added by the author.
0  cards
Chapter 8: New Products - Developing and Managing Innovation
No deck description has yet been added by the author.
0  cards
Chapter 9: Pricing - Capturing Customer Value
No deck description has yet been added by the author.
0  cards
Chapter 10: Placement - Customer Value
No deck description has yet been added by the author.
0  cards
Chapter 11: Comunicating Customer Value - Advertising and Public Relations
No deck description has yet been added by the author.
0  cards
Chapter 12: Personal Selling and Sales Promotion - Creating Value in Relationships
No deck description has yet been added by the author.
0  cards
Chapter 13: Direct and Digital Marketing - Interactivity and Fulfilment
No deck description has yet been added by the author.
0  cards
Chapter 14: Sustainable Marketing - Social Responsibility, Ethics and Legal Compliance
No deck description has yet been added by the author.
0  cards

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marketing principles

  • Class purpose General learning

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