This class was created by Brainscape user Sophie Henderson. Visit their profile to learn more about the creator.

Flashcard maker: Sophie Henderson

Decks in this class (14)

Chapter 1: Creating and Capturing Customer Value
The creator of this deck did not yet add a description for what is included in this deck.
57  cards
Chapter 2: Company and Marketing Strategy - Partnering to Build Customer Engagement, Value and Relationships
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Chapter 3: The Marketplace and Customers - Analysing the Environment
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Chapter 4: Marketing Analytics and Artificial Intelligence - Gaining Customer Insights
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Chapter 5: Buyer Behaviour - Understanding Consumer and Business Buyers
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Chapter 6: Customer-Driven Marketing Strategy - Creating Value for Target Customers
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Chapter 7: Products, Services and Brands - Offering Customer Value
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Chapter 8: New Products - Developing and Managing Innovation
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Chapter 9: Pricing - Capturing Customer Value
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Chapter 10: Placement - Customer Value
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Chapter 11: Comunicating Customer Value - Advertising and Public Relations
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Chapter 12: Personal Selling and Sales Promotion - Creating Value in Relationships
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Chapter 13: Direct and Digital Marketing - Interactivity and Fulfilment
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Chapter 14: Sustainable Marketing - Social Responsibility, Ethics and Legal Compliance
The creator of this deck did not yet add a description for what is included in this deck.
0  cards

More about
Marketing Principles

  • Name Unspecified
  • Program type Unspecified
  • Course Unspecified
  • Instructor Unspecified
  • Standards Unspecified

The creator of this class did not yet add a description for what is included in this class.

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer.

Looking for something else?

Principles of Marketing Management
  • 9 decks
  • 325 flashcards
  • 7 learners
Decks: 1 Introduction To Mkt, 2 Marketing Audit, 3 Consumer Buying Behaviour And Organiza, And more!
Principles
  • 65 decks
  • 1707 flashcards
  • 3 learners
Decks: Anatomy Communication, Anatomy Circulatory System, Anatomy Musculoskeletal System, And more!
Principles of Marketing
  • 18 decks
  • 570 flashcards
  • 266 learners
Decks: Ch 1 Creating Customer Relationships And, Ch 2 Developing Successful Marketing And, Ch 3 Understanding The Marketing Environ, And more!
Make Flashcards