ROOM - strategic role: cost leadership and good and service differienciation, ROOM – GOODS AND/OR SERVICES IN DIFFERENT INDUSTRIES, ROOM – INTERDEPENDANCE WITH KEY BUSINESS FUNCTIONS...
Sutton & Staw (1995) – What theory is not, Song et al. (2008) – Success factors in New Ventures: A Meta-analysis, 2A. Song et al. (2011) – Does strategic planning enhance or impede innovation and firm performance...