2) Types and Explanations - conformity

Question 1

How many types of conformity are there and their explanations

Answer 1

3 types of conformity being
- Internalisation (think the group is right)
- Identification (value the group)
- Compliance (temporary agreement)

Question 2

What are the two explanations of conformity

Answer 2

• Normative Social influence
• Informational Social influence

Question 3

What is ISI

Answer 3

Desire to be right, occurs in ambiguous situations where its unclear what is correct, a cognitive process which leads to internalisation

Question 4

What is NSI

Answer 4

Desire to be liked and fit in, not look foolish, happens in unfamiliar situations with people you know, an emotional process, leading to compliance

Question 5

EV of NSI - Research support

Answer 5

• It was found the Aschs participants conformed due to fear of disapproval
• When answers were written conrmity fell, 12%
• conformity is due to wating to fit in, NSI would predict this outcome

Question 6

EV of NSI - Individual differences

Answer 6

• Does not look at individual differences such as nAffiliators
• whom are known to conform more because they seek for a strong need of ‘affiliation’
• NSI doesn’t explain individual differences and how some are more likely to conform than others

Question 7

EV of ISI - Research support

Answer 7

• Lucas et al found people were more likely to conform when the task was harder
• As these situations were ambiguous
• People feared being wrong so they were more likely to conform