Conformity

Question 1

What are the three types of conformity

Answer 1

• Compliance (public)
• Internalisation (private&public)
• Identification (public)

Question 2

What are the two explanations for conformity

Answer 2

• Normative social influence, desire to be liked
• Informational social influence, desire to be right

Question 3

Who did the Baseline procedure and what was investigated

Answer 3

Asch
- unanimity
- group size
- task difficulty

Question 4

What did unanimity establish

Answer 4

If a dissenting peer there was reduced conformity

Question 5

What did group size establish

Answer 5

3 confederates showed the strongest pull in conformity any more didn’t make much more of a difference

Question 6

What did task difficulty establish

Answer 6

If the task was harder it was more likely for conformity to happen

Question 7

EV 1 - Artificial task

Answer 7

• aware of study (demand characteristics)
• Fiske argued groups weren’t very real life like
• cannot generalise to everyday life

Question 8

EV 2 - little application

Answer 8

• only Americans
• Neto suggested women more likely to conform
• individualist and collectivist (china)
  Differences in levels of conformity
• shows little about women and other cultures

Question 9

EV 3 - supporting research

Answer 9

• Lucas et al
• easy and hard maths qs
• higher conformity when harder
• Valid and reliable findings as to task difficulty from Asch

Question 10

What is a strength of NSI

Answer 10

• Research support
• Asch participants conformed due to fear of disapproval
• when written conformity fell to 12.5% options weren’t as public
• Conformity is due to desire to be liked which ISI would predict

Question 11

What is a strength in ISI

Answer 11

• Research support
• Lucas et al, conformity increased when task difficulty increased
• ISI would predict these finding therefore reliable