3.9.4 - digital technology

Question 1

how does digital technology effect businesses?

Answer 1

• speeds up production line
• allows staff to be monitored
• customers are able to review products/services

Question 2

what is meant by ‘big data’?

Answer 2

gathering loads of data from some sources e.g.) social media usage

Question 3

what can businesses use big data for?

Answer 3

• provide services for individuals needs
• personalise marketing (loyalty cards)
• structure adverts to engage audience

Question 4

what is data mining?

Answer 4

looking at the data and identifying patterns, seeking to make sense out of it

Question 5

what are the 4 methods of data mining?

Answer 5

• data counting
• correlation analysis
• decision trees
• network analysis/critical path

Question 6

what are the pros of digital technology?

Answer 6

• larger target audience
• increase efficiency
• decrease costs

Question 7

what are the cons of digital technology?

Answer 7

• expensive training
• security breaches
• financial barriers to entry