1
Q
PESTEL analysis
A
External analysis - identify opportunities and threats from the macro-environment
Political Economic Social Technology Environmental Legal
2
Q
Porter’s diamond
A
External analysis - identify why particular nations enjoy a competitive advantage in particular products
- Strategy, structure and rivalry
- Demand conditions
- Related and supporting industries
- Factor conditions
3
Q
Porter’s five forces
A
External analysis - analyses threats within the industry environment
- Threats of new entrants
- Threat of substitutes
- Power of suppliers
- Power of customers
- Competitive rivalry
