What is a CSF
“a small number of key goals vital to the success of an organisation - things that must go right”
Resources (9Ms)
Competences
Competitive architecture:
Reputation
Innovative ability
BCG matrix analysis
Used to analyse product portfolio
High market growth/High market share: Star - keep reinvesting
High market growth/Low market share: Problem child - invest heavily or diversify
Low market growth/High market share: Cash cow - “milk the cow” or maintain
Low market growth/Low market share: Dog - “put down” or hold as part of overall portfolio
Porter’s value chain analysis
How a business can gain a competitive advantage by breaking down into primary and secondary activities
Primary:
Secondary: