why talk about research methods?
Foster critical thinking and media literacy
limits of personal experience & intuition
confirmation bias
the tendency to seek out, pay attention to, and believe the evidence that supports our preexisting beliefs
the scientific approach
Relationship scientists examine questions systematically by collecting data and testing their hypotheses while taking steps to reduce bias, and subjectivity, and rule out alternative explanations
can we study love?
operationalizing our constructs
measurement validity
the extent to which an operationalization adequately captures the psychological construct of interested
measurements should
different types of measurement
Self-report
Behavioural observations
Physiological measures
self-report
Simply ask participants to describe their thoughts, feelings, and behaviours
two types of self-reports
fixed-response questionnaire & open-ended question`
fixed-response questionnaire
a specific set of questions and possible responses are pre-determined by the researcher (ex. The love scale)
open-ended question
qualitative research
a methodological approach relying primarily on open-ended questions
content analysis
examine the broader themes that emerge from participants’ responses
pros of self-reports
cons of self-reports
social desirability bias
desire to be seen in a positive light
sentiment override
global beliefs about the partner/relationship may colour perception and memory of specific interactions
example of sentiment override
“how many times did your partner kiss you yesterday?”
“I don’t remember, but he loves me and we have a good relationship, so it must have been a lot.”
behavioural observation
interrater reliability
the extent to which coders agree on whether a specific behaviour has or has not occurred
pros of behavioural observations
cons of behavioural observations