Planned answer - strategy

Question 1

Expected strategy Q - headings

Answer 1

• Introduction
• Strategy and its importance
• Understanding of today point
• Vision, future point
• Rational strategy - Mintzberg’s 5 Ps
• Emergent strategies
• Conclusion

Question 2

Expected strategy Q - strategy and its importance

Answer 2

• Define strategy
• Mention today and future points
• Discuss lack of strategy previously
• Discuss issues facing ETI and need for strategy moving forwards

Question 3

Expected strategy Q - understanding of today point

Answer 3

• Discuss need for understanding of today position
• Discuss PESTEL, Porter’s 5 forces, VRIO
• Mention business consultant for above
• SWOT analysis
• Mention opportunities to strengths and weaknesses to threats

Question 4

Expected strategy Q - SWOT - 3 strengths

Answer 4

Size

Ownership/control

Business trained directors

Question 5

Expected strategy Q - SWOT - 4 weaknesses

Answer 5

Financial position

Lack of synergy

Brand

Employee retention

Question 6

Expected strategy Q - SWOT - 3 opportunities

Answer 6

Remote work

Electric vehicles

Strategic partnerships

Question 7

Expected strategy Q - SWOT - 4 threats

Answer 7

Predators

Tech changes

Foreign worker difficulties

Trend towards environmentalism

Question 8

Expected strategy Q - vision, future point

Answer 8

• Discuss need for vision
• Discuss lack of defined vision previously and likely mix of visions
• Discuss need for new vision to be org wide

Question 9

Expected strategy Q - Mintzberg’s 5 Ps - Plan

Answer 9

• Discuss options put forward by external consultants
• Discuss ‘going nuclear’

Question 10

Expected strategy Q - Mintzberg’s 5 Ps - Pattern

Answer 10

• Discuss pattern for past behaviours forming a sort of emergent strategy
• Discuss avoiding past behaviour
• Discuss building elements of past behaviour in

Question 11

Expected strategy Q - Mintzberg’s 5 Ps - Position

Answer 11

• Mention strategic tools used already
• Is this the right time to consider growth strategy at all?

Question 12

Expected strategy Q - Mintzberg’s 5 Ps - Perspective

Answer 12

• Mention perspectives of uni professors
• Mention customer perspective re. brand

Question 13

Expected strategy Q - Mintzberg’s 5 Ps - Ploy

Answer 13

• No ploy previously
• Mention focus on environmental issues

Question 14

Expected strategy Q - Emergent strategies

Answer 14

• Discuss and define
• Discuss need for awareness and responsiveness
• Mention combo of rational, deliberate with emergent to form realised strategy

Question 15

Strategy definition - who and what?

Answer 15

Johnson et al.

‘The long term direction of an organisation’ which includes ‘deliberate, logical and more incremental emergent patterns of strategy’

Question 16

Emergent strategy definition

Answer 16

The effects of external influences on the deliberate strategy