Social Influence - Types of conformity and their explanations Flashcards Preview

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Flashcards in Social Influence - Types of conformity and their explanations Deck (14):
1

Define Conformity

compliance with the majority position of a group where an individual adopts the behaviours, values and attitudes of the majority

2

What are the three types of conformity ?

Compliance
Internalisation
Identification

3

Define Compliance

Change of public views, attitudes and behaviours in order to fit in with the majority group however private views remain the same. They don't agree with the majority.

4

Define Internalisation

Individual accepts influence because the content of the attitude or behaviour proposed is consistent with their own value system. They agree with the majority.

5

Define Identification

Individual adopts an attitude or behaviour to feel more like the majority group because they want to be like them

6

What are the two explanations for conformity?

Normative social influence
Informational social influence

7

Define Informational social influence

The accepting of information on the grounds that the individual believes that the majority is right (most likely when the right answer or cause of action is not clear) driven by human’s compulsion to be correct.

8

Define Normative social influence

An individual goes along with the majority without actually agreeing with them. Driven by the fear of sticking out and human's compulsive need for social aproval

9

What is informational social influence linked to

Internalisation

10

What is Normative social influence linked to

Compliance

11

What are the variables affecting conformity

Task difficulty
An Ally
Group size

12

Who studied the variables affecting conformity?

Asch (1956)

13

A limitation of the types of conformity

difficult to distinguish between internalisation and compliance

14

A strength for the explanations of conformity

Research support for both Informational and Normative social influence