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BUS2010F: Marketing

This class was created by Brainscape user Michael De Gouveia. Visit their profile to learn more about the creator.

By: Michael De Gouveia
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Decks in this class (12)

CHAPTER ONE
What is marketing 1,
List 6 myths things that marketin...,
What is the tip of the marketing ...
43  cards
CHAPTER TWO
Define strategic planning 1,
What are the steps in strategic p...,
What is mission statement 3
40  cards
CHAPTER THREE
What is the marketing environment 1,
Define the micro marketing enviro...,
Define the macro environment 3
43  cards
CHAPTER FOUR
Why do we need market information...,
Define marketing information syst...,
What are the 3 main source of mar...
20  cards
CHAPTER FIVE
What is consumer behavior 1,
Only when the consumer is underst...,
How do marketers provide value an...
32  cards
CHAPTER SIX
What are the main drivers of cons...,
What are the psychological factor...,
The ___________ internal factors ...
37  cards
CHAPTER SEVEN
What have firms moved away from m...,
It s important to a firm they rec...,
True or false identifying and mee...
80  cards
CHAPTER EIGHT
What does the marketing process i...,
What is an integrated marketing p...,
When should a product be develope...
48  cards
CHAPTER EIGHT + NINE
What does brand sponsorships incl...,
What does brand development inclu...,
What does the product life cycle ...
22  cards
CHAPTER TEN
What is an integrated marketing p...,
What is price 2 2,
What is price versus cost 3
37  cards
CHAPTER ELEVEN
What are the product pricing stra...,
What is market skimming pricing 2,
What are the requirements of mark...
34  cards
Chapter TWELVE
What is marketing channels supply...,
What is the marketers focus 2,
What is does the term place refer...
7  cards

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BUS2010F: Marketing

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