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Marketing

This class was created by Brainscape user Matthew Baldwin. Visit their profile to learn more about the creator.

By: Matthew Baldwin
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Decks in this class (20)

MT1 - Chapter 1 Vocab
Marketing 1,
Needs 2,
Wants 3
36  cards
MT1 - Chapter 2 Vocab
Strategic planning 1,
Mission statement 2,
Business portfolio 3
36  cards
MT1 - Chapter 3 Vocab
Marketing environment 1,
Microenvironment 2,
Macroenvironment 3
34  cards
MT1 - Chapter 20 Vocab
Sustainable marketing 1,
Marketing concept 2,
Societal marketing concept 3
37  cards
MT1 - Chapter 5 Vocab
Consumer buyer behavior 1,
Consumer market 2,
4 characteristics affecting consu...
40  cards
MT1 - Chapter 6 Vocab
Business buyer behavior 1,
Business buying process 2,
B to b 3
31  cards
MT1 - Chapter 7 Vocab
Target marketing 1,
Market segmentation 2,
Market targeting 3
36  cards
MT1 - Chapter 8 Vocab
Product 1,
Service 2,
3 levels of products and services 3
59  cards
MT1 - Chapter 9 Vocab
2 major challenges of product lif...,
Acquisition 2,
New product development 3
40  cards
MT1 - Chapter 18 Vocab
Competitive advantage 1,
Customer advantages 2,
Competitor analysis 3
22  cards
Chapter 14 Vocab
Promotion mix marketing communica...,
5 major promotion tools 2,
Advertising 3
44  cards
Chapter 15 Vocab
Advertising 1,
4 important decisions when develo...,
Advertising objectives 3
24  cards
Chapter 16 Vocab
Personal selling 1,
Salesperson 2,
Who do salespeople represent 3
38  cards
Chapter 17 Vocab
Direct marketing 1,
Customer database 2,
Forms of direct marketing 7 3
29  cards
Chapter 12 Vocab
Value delivery network 1,
Marketing distribution channel 2,
Key functions performed by market...
39  cards
Chapter 13 Vocab
Retailing 1,
Retailer 2,
Shopper marketing 3
39  cards
Chapter 10 Vocab
Price 1,
Customer value based pricing 2,
Good value pricing 3
17  cards
Chapter 11 Vocab
Market skimming pricing price ski...,
Market penetration pricing 2,
Product line pricing 3
20  cards
Chapter 4 Vocab
Customer insights 1,
Marketing information system mis 2,
Internal databases 3
22  cards
Chapter 19 Vocab
Global firm 1,
6 major decisions in internationa...,
Economic community 3
20  cards

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Marketing

  • Class purpose General learning

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