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Julja Gier
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Decks in this class (14)
Exponential Improvement & Technology Trends
Session 1
14
cards
02_Platforms and Network Effects_2025
Was sind plattformen und netzwerk...,
What are economies of scale skale...,
What is positive feedback in mark...
19
cards
03_Business Models Economics
What is a business model 1,
Three main components of a busine...,
Main impacts of technological tre...
10
cards
04_Omnichannel
What is a distribution channel 1,
What are the functions of a distr...,
What does disintermediation mean ...
10
cards
05_Payments and Pricing_2025
What happens technically when pay...,
What is a payment gateway 2,
What are closed loop payment syst...
13
cards
06_Blockchain and Decentralization_2025
What is the blockchain 1,
What is a digital signature in bi...,
What is proof of work 3
21
cards
07_Digital Advertising and Targeting
What is the difference between di...,
What is a customer funnel 2,
What does ctr click through rate ...
22
cards
08_Digital Advertising Effectiveness
What is meant by the counterfactu...,
Why is attribution a problem in d...,
What is the difference between la...
34
cards
09_eWOM
What is ewom 1,
Name three main motives why peopl...,
Ewom is characterized by 3
14
cards
10_social media listening
What is meant by social media lis...,
How did l oreal use social media ...,
What is the difference between a ...
22
cards
11_Customer Journey & DCR
What is a customer journey 1,
What stages does the customer jou...,
How does the customer journey dif...
12
cards
11_Privacy, Ethics and Biases
What are the key principles of th...,
Define personal data under gdpr 2,
What is the role of a controller ...
17
cards
12_AI and Management
Why is ai relevant now 1,
What are large language models ll...,
What defines the manager of 2027 3
47
cards
09_EthicsAndMetrics
What is social media listening 1,
What is social media intelligence 2,
What are two key metrics in socia...
20
cards
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Digital Marketing
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