This class was created by Brainscape user Philippe Hereng. Visit their profile to learn more about the creator.
By:
Philippe Hereng
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Decks in this class (34)
Plan Marketing
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22
cards
Mission/ Vision
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2
cards
Buts et Objectifs
No deck description has yet been added by the author.
4
cards
L'environnement d'une entreprise
No deck description has yet been added by the author.
6
cards
L'analyse du marché
No deck description has yet been added by the author.
19
cards
Evolution des tendances et de la consommation
No deck description has yet been added by the author.
3
cards
Comment analyser le comportement des clients
No deck description has yet been added by the author.
3
cards
Parcours émotionnel et processus d'achat
No deck description has yet been added by the author.
2
cards
La segmentation stratégique
No deck description has yet been added by the author.
5
cards
La segmentation marketing
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13
cards
La position sur le marché
No deck description has yet been added by the author.
10
cards
Définir un avantage compétitif
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10
cards
Les différentes stratégies de développement
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12
cards
Qu'est ce qu'une marque ?
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7
cards
Le luxe responsable
No deck description has yet been added by the author.
9
cards
Les tendances RSE
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4
cards
4P, 4C, 7P, 4D
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6
cards
Le Produit et le Prix
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10
cards
La stratégie de prix
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11
cards
La stratégie produit et prix en fonction du cycle de vie
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4
cards
La distribution
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20
cards
Le point de vente
No deck description has yet been added by the author.
2
cards
La communication
No deck description has yet been added by the author.
17
cards
L'émotion en marketing
No deck description has yet been added by the author.
3
cards
L'expérience
No deck description has yet been added by the author.
3
cards
Le besoin d'expérience
No deck description has yet been added by the author.
8
cards
La relation client
No deck description has yet been added by the author.
3
cards
La relation client : comment
No deck description has yet been added by the author.
6
cards
La valeur pour les clients
No deck description has yet been added by the author.
4
cards
Les enjeux de la satisfaction client
No deck description has yet been added by the author.
3
cards
Le nouveau paradigme de la relation client
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1
cards
Définir le budget
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3
cards
L'opérationnel
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3
cards
Le contrôle
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10
cards
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fondamentaux du marketing
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