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Managing Communication, Marketing and Public Relations

This class was created by Brainscape user Julie Nielsen. Visit their profile to learn more about the creator.

By: Julie Nielsen
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Decks in this class (10)

Lecture 2: Communication: Managing digital communication across multiple media
New media hardware and software s...,
Three distinct interrelated ways ...,
Hybrid media ecology 3
20  cards
Lecture 3: Stakeholder Management
Neo classical economic theory 1,
Socio economic theory 2,
Instrumental vs normative reasons 3
21  cards
Lecture 3: Corporate identity, branding and corporate reputation
Three strategic advantages of inv...,
Corporate identity birkigt and st...,
Corporate image birkigt and stadl...
13  cards
Lecture 3: Communication Strategy
Corporate reputation vs vision 1,
Communication strategy 2,
Strategic intent 3
18  cards
Lecture 5: Introducing Marketing
Marketing definition 1,
Marketing management 2,
Needs wants and demands 3
19  cards
Lecture 6: Marketing: Marketing and digitised consumer relations
Peest 1,
Fads trends and megatrends 2,
Forces in the company environment...
5  cards
Lecture 7: Marketing: Marketing and implementation
Touchpoint 1,
Consumer decision journey digital...,
Two main implications of the cons...
9  cards
Lecture 8: Relations: Public Relations in a digital age
The production of news content in...,
News routines 2,
The agenda setting hypothesis 3
17  cards
Lecture 9: Relations: Issues management and crisis communication in a digital age
Issue definition 1,
Crisis defintion 2,
Managing issues four stages 3
22  cards
Lecture 10: Relations: Managing corporate responsibility strategies and stakeholder relations
Corporate citizenship 1,
Corporate social responsibility c...,
Triple bottom line john elkington 3
9  cards

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Managing Communication, Marketing and Public Relations

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