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Marketing

This class was created by Brainscape user Katharina Johnson. Visit their profile to learn more about the creator.

By: Katharina Johnson
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Decks in this class (13)

Defining Marketing
Why is marketing important? What is the scope of marketing? What are some core marketing concepts?
33  cards
Holistic Marketing Dimensions
What is holistic marketing,
Relationship marketing,
Integrated marketing
14  cards
Collecting Information
Components of a modern marketing ...,
Different internal records,
What is a markteting intelligence...
27  cards
Forecasting and Demand Measurement
Differnet market demand measures,
Potential market,
Available market
9  cards
The Scope of Marketing Research
The american markting association...,
Aim of research,
Modern struggle in research
9  cards
The Marketing Research Process
Steps in marketing research,
1 define problem research objectives,
2 develop research plan
16  cards
Building Customer Value, Satisfaction, Loyalty
Modern organization chart custome...,
Customer perceived value cpv defi...,
Total customer benefit vs total c...
14  cards
Attracting and Retaining Longterm Relationships
How to attract and retain customers,
Retention dynamics marketing tunnel,
Managing the customer base
11  cards
Analyzing Consumer Markets
What is consumer behavior,
What influences consumer behaviour,
Reference groups
30  cards
Analyzing Business Markets
What is organizational buying wha...,
Business market,
Types of business markets
21  cards
Tapping into Global Markets
Competing on a global basis,
Global industry,
Global firm
47  cards
Identifying Market Segments and Targets
Bases for segmenting consumer mar...,
Hard segmentation,
Soft segmentation
25  cards
Digitalization & Marketing
Digital business models,
The long tail,
Freemium
5  cards

More about
Marketing

  • Class purpose General learning

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