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Rachael Sleath
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Decks in this class (16)
Distribution Channels
Channel strategy 1,
Channel selection 2,
Distribution intensity 3
13
cards
Relationship Marketing
Brand touchpoints 1,
Transactional marketing 2,
Relationship marketing 3
14
cards
Service And Not For Profit Marketing
Service characteristics 1,
Service branding characteristics 2,
Meeting customer expectations 3
7
cards
Brand And Product Management
Define brand 1,
Brand incorporates 2,
Brand benefits to organizations 3
17
cards
Target Marketing And Positioning
Target marketing 1,
5 criteria for successful segment...,
Undifferentiated marketing 3
13
cards
Product Types In Organisational Business
Product types 1,
Industrial markets 2,
Reseller markets 3
10
cards
Digital Marketing L2
Ppc or cpc 1,
Basic ppc strategy 2,
Social media 3
11
cards
Digital Marketing L1
Digital marketing objectives 1,
Digital marketing consists of 2,
Successful webpage factors 3
15
cards
Personal Selling
Selling process 1,
Order takers 2,
Missionary salespeople 3
16
cards
Advertising Message Types
Important elements of advertising...,
Emotion 2,
Differentiation 3
9
cards
MR and Customer Insights
Market info system 1,
Market intelligence 2,
Market research 3
15
cards
Market Research Surveys
Population 1,
Sample 2,
Survey objective 3
14
cards
Product Development And Life Style
Product 1,
Lifecycle 2,
4 categories of new product 3
7
cards
Market Segmentation
Market segmentation 1,
Criteria for successful segmentat...,
Benefits of market segmentation 3
8
cards
IMC
Marketing communications 1,
2 major tool classes available 2,
Promotional mix 3
43
cards
Physical Distribution
Definition 1,
Components of physical distributi...,
Order processing 3
12
cards
More about
Marketing
- Class purpose General learning
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