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By:
Dylan Hall
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Decks in this class (25)
Chapter 1
Marketing 1,
Needs 2,
Wants 3
27
cards
Chapter 2
Strategic planning 1,
Mission statement 2,
Strategic business units sbus 3
24
cards
Chapter 3
Marketing intermediaries 1,
Public 2,
Demography 3
13
cards
Chapter 4
Customer insights 1,
Marketing information system mis 2,
Internal databases 3
23
cards
Chapter 5
Consumer buyer behaviour 1,
Consumer market 2,
Culture 3
29
cards
Chapter 6
Market segmentation 1,
Market targeting targeting 2,
Differentiation 3
24
cards
Chapter 7
Product 1,
Service 2,
Consumer product 3
22
cards
Chapter 8
New product development 1,
Idea generation 2,
Crowdsourcing 3
39
cards
Chapter 9
Price 1,
Customer value based pricing 2,
Good value pricing 3
12
cards
Chapter 10
Supply chain 1,
Supply chain management 2,
Marketing logistics physical dist...
54
cards
Chapter 11
Promotion mix 1,
Integrated marketing communicatio...,
Push strategy 3
17
cards
Chapter 12
Personal selling 1,
Salesperson 2,
Salesforce management 3
24
cards
Chapter 13
Direct and digital marketing 1,
Internet world wide web 2,
Mobile marketing 3
34
cards
Chapter 14
Sustainable marketing 1,
Sale of goods act 2,
Competition and consumer act 2010 3
20
cards
Exam - Q1
Service intangibility 1,
Service inseparability 2,
Service variability 3
8
cards
Exam - Q2
The four major characteristics th...,
Culture 2,
Social 3
6
cards
Exam - Q3
Cost based pricing 1,
Customer value based pricing 2,
Competition based pricing 3
3
cards
Exam - Q4
Product market expansion grid 1,
Market penetration 2,
Market development 3
5
cards
Exam - Q5
Market segmentation 1,
Market segment 2,
Positioning strategy 3
3
cards
Exam - Q6
Marketing channel 1,
Advantages of manufacturer to who...,
Disadvantages of manufacturer to ...
5
cards
Exam - Q7
Direct and digital marketing 1,
Methods of interacting online 2,
Personal selling process 3
3
cards
Exam - Q8
Marketing information system 1,
Assessing marketing information 2,
Developing marketing information 3
13
cards
Exam - Q9
Integrated marketing communicatio...,
Reasons for having an integrated ...,
Promotion tools in the promotion ...
8
cards
Exam - Q10
Environmental sustainability 1,
Greenwashing 2
2
cards
Korie
0
cards
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Marketing
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