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By:
Dylan Hall
- decks
- flashcards
- learners
Decks in this class (25)
Chapter 1
Marketing,
Needs,
Wants
27
cards
Chapter 2
Strategic planning,
Mission statement,
Strategic business units sbus
24
cards
Chapter 3
Marketing intermediaries,
Public,
Demography
13
cards
Chapter 4
Customer insights,
Marketing information system mis,
Internal databases
23
cards
Chapter 5
Consumer buyer behaviour,
Consumer market,
Culture
29
cards
Chapter 6
Market segmentation,
Market targeting targeting,
Differentiation
24
cards
Chapter 7
Product,
Service,
Consumer product
22
cards
Chapter 8
New product development,
Idea generation,
Crowdsourcing
39
cards
Chapter 9
Price,
Customer value based pricing,
Good value pricing
12
cards
Chapter 10
Supply chain,
Supply chain management,
Marketing logistics physical dist...
54
cards
Chapter 11
Promotion mix,
Integrated marketing communications,
Push strategy
17
cards
Chapter 12
Personal selling,
Salesperson,
Salesforce management
24
cards
Chapter 13
Direct and digital marketing,
Internet world wide web,
Mobile marketing
34
cards
Chapter 14
Sustainable marketing,
Sale of goods act,
Competition and consumer act 2010
20
cards
Exam - Q1
Service intangibility,
Service inseparability,
Service variability
8
cards
Exam - Q2
The four major characteristics th...,
Culture,
Social
6
cards
Exam - Q3
Cost based pricing,
Customer value based pricing,
Competition based pricing
3
cards
Exam - Q4
Product market expansion grid,
Market penetration,
Market development
5
cards
Exam - Q5
Market segmentation,
Market segment,
Positioning strategy
3
cards
Exam - Q6
Marketing channel,
Advantages of manufacturer to who...,
Disadvantages of manufacturer to ...
5
cards
Exam - Q7
Direct and digital marketing,
Methods of interacting online,
Personal selling process
3
cards
Exam - Q8
Marketing information system,
Assessing marketing information,
Developing marketing information
13
cards
Exam - Q9
Integrated marketing communications,
Reasons for having an integrated ...,
Promotion tools in the promotion mix
8
cards
Exam - Q10
Environmental sustainability,
Greenwashing
2
cards
Korie
0
cards
More about
Marketing
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