This class was created by Brainscape user Jasmine Heslop. Visit their profile to learn more about the creator.

Decks in this class (12)

Marketing Information System
Where are marketing insights used 1,
What does the marketing informati...,
Name and explain the 3 stages of ...
9  cards
Micro- Environment
Define the marketing audit and it...,
Name and define the 2 types of au...,
Name and define the 3 environment...
12  cards
Macro-Environement
Name the 6 factors in the macro e...,
Define the demographic environmen...,
Define economic environment 2 key...
8  cards
Consumer Behaviour
Define consumer behaviour 1,
What is the abc of psychology con...,
Outline kotler armstrong s stimul...
10  cards
Company + Marketing Strategy
Define firm strategic planning 1,
Name the 4 steps of firm strategi...,
What should a firms mission state...
12  cards
Segemntation
Define segmentation 1,
Define market segment 2,
What 2 things does segmentation a...
14  cards
Targeting
Define targeting 1,
How is evaluation completed durin...,
Define a target market 3
10  cards
Differentiation & Positioning
What key term are differentiation...,
Define positioning 2,
Define differentiation 3
9  cards
Product
Define a product 1,
Name and explain the 3 product la...,
Name and explain the 4 key differ...
12  cards
Key Definitions / Concepts
Define marketing 1,
Define marketing orientation 2,
Define marketing orientated 3
15  cards
Place
Define place 1,
Name and explain the 2 types of p...,
Define the value delivery network...
16  cards
Pricing
Define price 1,
Name the 3 factors influencing pr...,
Explain how you determine a price...
12  cards

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Marketing

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