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Chris Aitken
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Decks in this class (16)
Overview Of Marketing Management
Top line 1,
Drucker top line 2,
Marketing 3
21
cards
Marketing Implications of Corporate and Business Strategies
Essence of strategic planning 1,
Marketing concept 2,
3 legged stool of marketing conce...
30
cards
Understanding Marketing Opportunities
Market 1,
Industry 2,
Why is swot limited 3
13
cards
Understanding Consumer Behaviour
High involvement purchases 1,
High involvement purchase steps 5 2,
Factors likely to increase pre pu...
34
cards
Understanding Business Markets and Buying Behaviour
Business vs consumer markets 3 1,
B2b demand characteristics 4 2,
B2b market demographics 3 3
20
cards
Measuring Market Opportunities: Forecasting and Market Knowledge
Target market 1,
Statistical methods 2,
Observation based forecast 3
21
cards
Module 7: Targeting Attractive Marketing segment
3 reasons market segmentation is ...,
Market segmentation process 2,
Segmentation decisions 3
10
cards
Differentiation and Brand Positioning
Brand positioning 1,
Differentiation x2 2,
Marketing decision makers positio...
11
cards
Product Decisions
Product 1,
Features 2,
Benefits 3
14
cards
Pricing Decisions
Pricing constraints 2 1,
Pricing situational factors 4 2,
Pricing process 7 3
16
cards
Distribution Channel Decisions
Effective distribution channel 1,
Marketing channel 2,
3 ways middlemen improve market e...
23
cards
Integrated Promotion Decisions
Integrated marketing communicatio...,
Advertising 2,
Personal selling 3
13
cards
Digital Marketing Decisions
Digital marketing value add 1,
Anticipatory shipping 2,
Decision making in the digital wo...
10
cards
Marketing Strategies for New Market Entries
Primary demand 1,
Selective demand 2,
Pioneer advantages 7 3
9
cards
Strategies for Growth Markets
Share leader must accomplish thes...,
Challenger strategic objective 2,
Rapidly growing markets attractiv...
7
cards
Strategies for Mature and Declining Markets
4 strategic traps during transiti...,
2 strategic actions for success i...,
Firms in maturity make strategic ...
8
cards
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Marketing
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