This class was created by Brainscape user Lucy Paine. Visit their profile to learn more about the creator.
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Lucy Paine
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Decks in this class (18)
Chp 1 - Overview of Marketing
No deck description has yet been added by the author.
50
cards
Chp 2 - Developing Marketing Strategies and Marketing Plan
No deck description has yet been added by the author.
71
cards
Chapter 3 - Analyzing Marketing Environment
No deck description has yet been added by the author.
41
cards
Chp 18: Ethics & Socially Responsible Marketing
No deck description has yet been added by the author.
51
cards
Chp 7: Marketing Research
No deck description has yet been added by the author.
96
cards
Chp 4: Consumer Behaviour
No deck description has yet been added by the author.
124
cards
Chp 5: business to business marketing
No deck description has yet been added by the author.
74
cards
Chp 6: STP
No deck description has yet been added by the author.
130
cards
Chp 8: Developing New Producs
No deck description has yet been added by the author.
107
cards
Chp 9: product, branding, packaging decisions
No deck description has yet been added by the author.
101
cards
Chp 10: services: the intangible product
No deck description has yet been added by the author.
61
cards
Chp 11: pricing concepts + strategies
No deck description has yet been added by the author.
150
cards
Chp 12: distribution channels
No deck description has yet been added by the author.
96
cards
Chp 13: retailing and omnichannel marketing
No deck description has yet been added by the author.
86
cards
Chp 14: integrated marketing communications
No deck description has yet been added by the author.
109
cards
Chp 15: advertising, sales promotion, personal selling
No deck description has yet been added by the author.
94
cards
Chp 16: social and mobile marketing
No deck description has yet been added by the author.
76
cards
Chp 17: global marketing
No deck description has yet been added by the author.
78
cards
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marketing
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