This class was created by Brainscape user Daniel Berhe. Visit their profile to learn more about the creator.

Decks in this class (15)

Chapter 14 Pricing II
Odd even pricing,
Prestige pricing give examples,
Bundle pricing
4  cards
Chapter 11 mkt
What is brand equity,
What are two advantages of brand ...,
What are the four main branding s...
7  cards
chapter 11 mkt part II
Gatorade is most likely in which ...,
Figure 11 1figure 11 1 above repr...,
What is the marketing objective f...
9  cards
Ch 11 mkt part iii
A ________ product is one for whi...,
Which of the following products w...,
Interactive television with video...
15  cards
Chapter 10 mkt part I
A good as opposed to a service or...,
Services refers toa ideas that co...,
Which of the following statements...
13  cards
Chapter 10 mkt part II
The emphasis of a marketing strat...,
The federal trade commission ftc ...,
From an organization s perspectiv...
13  cards
Ch 12 mkt 3300 part I
What are the four i s of services,
Which of the following statements...,
The four i s of services consist ...
15  cards
Chapter 12 mkt ii
Inventory carrying costs can be r...,
The inventory costs of services i...,
Which of the organizations listed...
6  cards
Ch 13 mkt pricing I part i
Which of the following are elemen...,
An analysis of a prospective prod...,
Which of the following represent ...
10  cards
Ch 13 mkt pricing I part ii
Three pricing objectives relate t...,
Three different pricing objective...,
A target return profit pricing ob...
12  cards
Ch 13 mkt pricing I part iii
All of these are examples of pric...,
Occasionally prices may rise late...,
At one point people were willing ...
10  cards
Chapter 13 Pricing I part iv
All of the following are demand f...,
While consumer tastes and price a...,
Which of these illustrates moveme...
10  cards
ch 14 mkt pricing II part i
To accommodate the changes in the...,
Which of these is the step in set...,
The key to setting a final price ...
13  cards
ch 14 mkt pricing ii part ii
You can buy a general electric di...,
Price lining is considered to be ...,
Setting the price of a line of pr...
14  cards
ch 14 mkt pricing ii part iii
Setting a price that is dictated ...,
Consumers buy water and soda from...,
Setting a market price for a prod...
12  cards

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Marketing

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