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Amely Bostoen
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Decks in this class (10)
lesson 1: intro
Marketing by american marketing a...,
5 stages of evolution 2,
Histolic marketing 3
6
cards
lesson 2: marketing composed, psychologic and socioloc intelligence (human science)
Customor types of need or wants 1,
Maslow s hierarchy fo needs 2,
Tensions of wants 3
22
cards
Lesson 3: customer/ consumer behavior
What is consumer behaviour 1,
Black box 2,
Main components that affect our b...
38
cards
lesson 4: attitude and motivation
Triple component basis is also kn...,
Affective components 2,
Cognitive components 3
24
cards
lesson 5: PAM interactions, social context
Pam interactions 1,
The two grops of social context a...,
The reference groups 3
19
cards
lesson 6: marketing composed, Organisational & Business Intelligence (business science)
3successful customer oriented mar...,
Segmentation 2,
Big data def 3
32
cards
lesson 7: positioning, marketing mix
Questions of values positioning 1,
Laddering or means and chains 1,
The ladder chain 2
17
cards
lesson 8: the 4 components
5 topics that represents addition...,
Goods vs service 2,
Good and service are inseparable 3
48
cards
Lesson 9 digital/ international/ local marketing, standardizing or adapting, ...
Market metrics 1,
Marketing accountability 2,
Marketing audit focuses on 2 them...
35
cards
Lesson 10 measuring customer satisfaction, kano/ cause and effect analysis, marketing interface
Noriaki kano s model 1,
Causes of the fishbone method kao...,
According to the cambridge dictio...
7
cards
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marketing
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