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Marketing 1MA3

This class was created by Brainscape user Elifni Ozdemir. Visit their profile to learn more about the creator.

By: Elifni Ozdemir
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Decks in this class (13)

Marketing Research - Chapter 7
What ismarketing research,
Why do marketers find research va...,
What is clv short for
38  cards
Consumer Behaviour - Chapter 4
What are the steps of the consume...,
What is need recognition about fo...,
Functional needs
51  cards
Segmentation, Targeting, and Positioning - Chapter 6
What are the 6 steps of the stp p...,
Geographic segmentation,
Demographic segmentation
28  cards
Developing New Products - Chapter 8
Product,
Innovation,
What are the 2 choices firms woul...
20  cards
Product, Branding, and Packaging Decisions - Chapter 9
Core customer value,
Associated services augmented pro...,
Consumer products
34  cards
Services: The Intangible Product - Chapter 10
What are the 4 i s,
Intangible,
Inseparable
15  cards
Business-To-Business Marketing - Chapter 5
Business to business b2b marketing,
Resellers,
What are the 3 key challennges to...
22  cards
Pricing Concepts and Strategies: Establishing Value - Chapter 11
What sacrifice are consumers will...,
Profit orientation,
Target profit pricing
59  cards
Distribution Channels - Chapter 12
Distribution channel,
Supply chain management,
Logistics management
21  cards
Retailing and Omnichannel Marketing - Chapter 13
Retailing,
Multichannel strategy,
General merchandise retailers
8  cards
Integrated Marketing Communications - Chapter 14
What is imc short for,
Integrated marketing communications,
Sender
61  cards
Digital Marketing : Online, Social, & Influencer Marketing - Appendix 14A
What are the 4 e s,
How do we excite a customer,
How is relevancy achieved
6  cards
Advertising, Sales Promotions, and Personal Selling - Chapter 15
What is the aida model,
What is the think feel do model,
Aided recall
22  cards

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Marketing 1MA3

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