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e L.
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Decks in this class (18)
chapter 1
Marketing 1,
Marketing management 2,
Marketer 3
37
cards
chapter 2
Value chain 1,
Market sensing process 2,
New offering realisation process 3
61
cards
chapter 3
Marketing information system mis 1,
Internal company records 2,
Customer database 3
50
cards
chapter 9
Incremental innovation 1,
Disruptive technologies 2,
Crowdsourcing 3
76
cards
chapter 4
Customer perceived value cpv 1,
Total customer benefit 2,
Total customer cost 3
27
cards
chapter 5
Consumer behaviour 1,
Culture 2,
Subculture 3
72
cards
chapter 6
Market segmentation 1,
Market targeting 2,
Market positioning 3
27
cards
chapter 7
Positioning 1,
Value proposition 2,
Competitive frame of reference 3
47
cards
chapter 8
Strategic brand management 1,
Brand 2,
A brand s role for consumers 3
55
cards
chapter 10
Service 1,
Categories of offerings 2,
Search qualities 3
32
cards
chapter 11
Sharing economy 1,
Common pricing mistakes 2,
Effective price strategies 3
55
cards
chapter 12
Marketing channels 1,
The marketing channel system 2,
Push strategy 3
65
cards
chapter 13
Retailing 1,
Retailer retail store 2,
Types of retailers 3
57
cards
chapter 14
Marketing communications 1,
Marketing communications mix 2,
Advertising 3
42
cards
chapter 15
Advertising 1,
The five m s 2,
Informative advertising 3
66
cards
chapter 16
Online marketing communication op...,
Key design elements of an effecti...,
Community 3
17
cards
chapter 17
Direct marketing 1,
Direct order marketing 2,
Market demassification 3
37
cards
chapter 18
Global industry 1,
Global firm 2,
Factors that draw companies to th...
44
cards
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marketing
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