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e L.
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Decks in this class (18)
chapter 1
Marketing,
Marketing management,
Marketer
37
cards
chapter 2
Value chain,
Market sensing process,
New offering realisation process
61
cards
chapter 3
Marketing information system mis,
Internal company records,
Customer database
50
cards
chapter 9
Incremental innovation,
Disruptive technologies,
Crowdsourcing
76
cards
chapter 4
Customer perceived value cpv,
Total customer benefit,
Total customer cost
27
cards
chapter 5
Consumer behaviour,
Culture,
Subculture
72
cards
chapter 6
Market segmentation,
Market targeting,
Market positioning
27
cards
chapter 7
Positioning,
Value proposition,
Competitive frame of reference
47
cards
chapter 8
Strategic brand management,
Brand,
A brand s role for consumers
55
cards
chapter 10
Service,
Categories of offerings,
Search qualities
32
cards
chapter 11
Sharing economy,
Common pricing mistakes,
Effective price strategies
55
cards
chapter 12
Marketing channels,
The marketing channel system,
Push strategy
65
cards
chapter 13
Retailing,
Retailer retail store,
Types of retailers
57
cards
chapter 14
Marketing communications,
Marketing communications mix,
Advertising
42
cards
chapter 15
Advertising,
The five m s,
Informative advertising
66
cards
chapter 16
Online marketing communication op...,
Key design elements of an effecti...,
Community
17
cards
chapter 17
Direct marketing,
Direct order marketing,
Market demassification
37
cards
chapter 18
Global industry,
Global firm,
Factors that draw companies to th...
44
cards
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marketing
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