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Karen Schneider
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Decks in this class (18)
Multiple choice
Touch point represents the level ...,
A vendor for ford motor company r...,
Among the following which is the ...
56
cards
Marketing mix
The marketing mix refers to,
The marketing mix answeres which ...,
The marketing mix is divided into...
17
cards
4P
The 4p are part of which section ...,
The 4s are,
Regarding the product the company...
11
cards
PLC
The product life cycle plc refers to,
Plc is divided into five stages,
Product development is
11
cards
Pricing
Pricing decisions are made based on,
Internal factors include,
External factors include
14
cards
Market survey
When budling a marketing survey o...,
In addition care is very importan...,
The lack of right questions refer...
11
cards
Happiness
Happiness is,
Happiness is used for,
Happiness stats
10
cards
Chapter 1: managing profitable customer relationships
Marketing is,
Simple model of the marketing pro...,
Market segmentation
24
cards
Chapter 2: Partnership to Build Customer Relationships
Strategic planning is,
Strategic planning steps,
Questions for a mission statement
19
cards
Chapter 3: The Marketing Environment
Marketing environment regards,
What is used to collect informati...,
Micro environment is
6
cards
Chapter 6: Segmentation, Targeting and Positioning – building the right relationships with the right customers
Steps in market segmentation targ...,
Segmenting business markets,
Requirements for effective segmen...
17
cards
Chapter 7: Product, Services and Branding Strategy
Product,
Service,
Levels of product
32
cards
Chapter 8: New-product development and product life cycle strategies
Strategies for obtaining new prod...,
Only 10 of new products are still...,
Major stages in new product devel...
20
cards
Chapter 9: Pricing Considerations and Strategies.
Marketing objectives,
External pricing factors,
Pricing strategies
15
cards
Chapter 10: Marketing Channels and Supply Chain Management
Marketing channel distribution ch...,
Channel functions,
Channel levels
12
cards
Chapter 11 – Retail and Wholesaling
Retailing,
Retailer amount of service types,
6
cards
Chapter 12: Integrated Marketing Communication
Promotion mix,
Advertising,
Personal selling
8
cards
Extra 1 – Marketing Survey
Survey building,
Why is care important,
Open ended vs close ended questions
10
cards
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marketing
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