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Laurie Martel
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Decks in this class (13)
Marketing
Besoin 1,
Desir 2,
1er besoin 3
45
cards
Thèmes 1 et 2 (Planification marketing)
Besoin 1,
Desir 2,
Besoin de plus important 3
26
cards
Thème 3 (L'analyse des environnements)
Etalonnage 1,
Microenvironnement 2,
Macroenvironnement 3
4
cards
Thème 4 :Comportement du consommateur
Facteurs internes qui influencent...,
Facteurs externes qui influencent...,
Facteurs contextuels qui influenc...
3
cards
Thème 5 (Segmentation et ciblage)
Segmentation 1,
Sociodemographique segmentation 2,
Geographique 3
12
cards
Thème 6 (Positionnement et différenciation
Positionnement desire 1,
Positionnemnt reel 2,
Le repositionnement 3
5
cards
Thème 7 (Innover par l'offre)
5 etapes du design thinking 1,
A quoi sert la matrice d osterwal...,
Les innovateurs categories d adop...
21
cards
Thème 8 (Le prix)
Objectifs lies aux profits 1,
Objectifs lies a la concurrence 2,
Objectifs lies aux ventes 3
16
cards
Thème 9 (Distribution)
Intermediaires de distribution 1,
Negociant general 2,
Negociant detaillant 3
14
cards
Thème 10 (Vente relationnelle)
La vente relationnelle 1,
Contact initial 2,
Analyse des besoins 3
8
cards
Thème 11 (communication)
Role de communication dans strate...,
Etapes stategie en communication 2,
Publicite 3
10
cards
Avant intra essentiel
Sociodemographique 1,
Geographique 2,
Psychographique 3
13
cards
Après intra essentiel
Gamme de produit et ligne de prod...,
La marque parapluie marquage 2,
Maison de marque 3
34
cards
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Marketing
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