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Jennifer qiu
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Decks in this class (14)
Marketing - 1. Einleitung
Definition markt 1,
Bezugsobjekte des marketing 2,
Zielobjekte des marketing 3
18
cards
Marketing - 2. Marketing Planung
Marketing planung 1,
Schaubilder marketing planung 2,
Produktbezogene marketingplanung 3
10
cards
3. Marketingstrategie - 3.1. Grundlagen
Marketingstrategie 1,
Strategisches marketing 2,
Okonomiesche marketingziele 3
7
cards
3.2. Strategieentwicklung
Strategieentwicklung f 37 1,
Strategische unternehmensplanung 2,
Strategische marketingplanung 3
15
cards
3.3 Strategieformulierung + 3.4 Bewertung
Grundlegende wettbewerbsstrategien 1,
Produkt markt matrix 2,
Pmm marktdurchdringung 3
11
cards
4. Marketing Forschung
Marktforschung definition 1,
Ziele der marktforschung 2,
Funktionen der marketingforschung 3
15
cards
5.1 Produkt-/ Leistungspolitik - 5.1.1 Grundlagen + Innovationsmanagement
Produktpolitik 1,
Produkt 2,
Produktmanagement umfasst alle ta...
18
cards
5.1.2.2. Management etablierter Produkte
Produktprogramm sortiment definit...,
Strukturmerkmale eines produktpro...,
Entscheidungen im produktprogramm...
11
cards
5.2 Preispolitik
Preis def 1,
Def preispolitik 2,
Anlasse fur preisentscheidungen 3
22
cards
5.3 Kommunikationdpolitik (promotion)
Def kommunikationspolitik 1,
Paradigma der kommunikation 2,
Idealtypischer prozess der kommun...
56
cards
5.4 Vertriebspolitik (placement)
Def vertriebspolitik 1,
Def vertriebsorgane 2,
Vertriebswegentscheidung direkter...
21
cards
6. Internationales Marketing
Def internationales marketing 1,
Def multinationales marketing 2,
Def globales marketing 3
16
cards
7. Marketing Organisation
Def marketingorganisation 1,
Def interne marketingorganisation 2,
Def externe marketingorganisation 3
11
cards
8. Marketing Kontrolle
Def marketing controlling 1,
Vier zentrale funktionen des mark...,
Typen des marketing controllings ...
12
cards
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Marketing
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