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Carol Samaniego
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Decks in this class (15)
Marketing
Components of marketing 1,
History of marketing 2,
Value is created when 3
10
cards
Strategic Planning
Strategic plan 1,
Mission statement 2,
The mission statement should be 3
12
cards
The Global Environment
External factors 1,
Economic factors 2,
Demographic factors 3
6
cards
Consumer Behavior
Types of behavior 1,
Types of systems 2,
Type 1 system 3
11
cards
Marketing Research And Analytics
Marketing research 1,
Parts of the marketing research 2,
Types of developing a research pl...
5
cards
Product Development
Categories of new product 1,
New product development process 2,
Consumer adoption process 3
5
cards
Segmentation, Targeting, Positioning
Criteria 1,
Bases of segmentation 2,
Factors for targeting 3
7
cards
Promotional Strategies
Promotional mix 1,
Advertising 2,
Sales promotion 3
7
cards
Supply Chain And Logistics Management
Supply chains flow through market...,
Supply chain strategies 2,
Push strategy 3
13
cards
Pricing
Price reflects money time and eff...,
Revenue is the result of 2,
Profit is bottom line as 3
12
cards
Retailing
How retailers differ 1,
Retail store formats 2,
Non store retail formats 3
6
cards
Digital Marketing And Social Media Marketing
Categories of media investment 1,
Search marketing 2,
Techniques 3
6
cards
Branding
Brand loyalty 1,
Brand recognition 2,
Brand image 3
18
cards
Customer Relationship Management
Customer service 1,
Cs policies 2,
Order cycle functions 3
11
cards
Social Responsability
Corporate social resposability 1,
Environmental marketing 2,
Sustainable marketing 3
7
cards
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Marketing
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