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By:
Carol Samaniego
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Decks in this class (15)
Marketing
Components of marketing,
History of marketing,
Value is created when
10
cards
Strategic Planning
Strategic plan,
Mission statement,
The mission statement should be
12
cards
The Global Environment
External factors,
Economic factors,
Demographic factors
6
cards
Consumer Behavior
Types of behavior,
Types of systems,
Type 1 system
11
cards
Marketing Research And Analytics
Marketing research,
Parts of the marketing research,
Types of developing a research plan
5
cards
Product Development
Categories of new product,
New product development process,
Consumer adoption process
5
cards
Segmentation, Targeting, Positioning
Criteria,
Bases of segmentation,
Factors for targeting
7
cards
Promotional Strategies
Promotional mix,
Advertising,
Sales promotion
7
cards
Supply Chain And Logistics Management
Supply chains flow through market...,
Supply chain strategies,
Push strategy
13
cards
Pricing
Price reflects money time and effort,
Revenue is the result of,
Profit is bottom line as
12
cards
Retailing
How retailers differ,
Retail store formats,
Non store retail formats
6
cards
Digital Marketing And Social Media Marketing
Categories of media investment,
Search marketing,
Techniques
6
cards
Branding
Brand loyalty,
Brand recognition,
Brand image
18
cards
Customer Relationship Management
Customer service,
Cs policies,
Order cycle functions
11
cards
Social Responsability
Corporate social resposability,
Environmental marketing,
Sustainable marketing
7
cards
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marketing
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