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Ang D
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Decks in this class (13)
cours 1 - déf marketing, optiques
Qu est ce qu un besoin 1,
Nomme les types de besoins 2,
Qu est ce qu un desir 3
24
cards
cours 2 - marketing stratégique
Decris le processus de management 1,
Nomme les 5p du marketing mix 2,
V ou f les 5 variables du mix mkg...
33
cards
cours 3 - SIM
Le sim est un outil de 1,
Reseau complexe de relations stru...,
Activite continue qui fournit en ...
27
cards
cours 4 - macro
Def tendance 1,
Macro env constitue de cmb 2,
Nomme les 6 env dans le macro 3
31
cards
cours 5 - processus d'achat
Aujourd hui le consommateur 1,
Nomme les caracteristiques indivi...,
Caracteristiques environnementales 3
18
cards
6. analyse marché + concurrence
4 categories de marches selon les...,
Decris le taux de realisation des...,
Decris le calcul de la part de ma...
45
cards
7. segmentation + ciblage
Strategie employee pour diviser u...,
Quels sont les 3 postulats de la ...,
Nomme des exemples de segmentatio...
28
cards
8. différenciation + positionnement
La volonte d une firme de faire e...,
5 outils de differenciation 2,
Differenciation par le produit in...
19
cards
9. gestion des produits
Systeme de produits 1,
Assortiment de produits 2,
Nomme les caracteristiques des pr...
58
cards
10. politique de prix
Ensemble des efforts pecuniaires ...,
V ou f les ti ont facilite la com...,
Le prix a un effet direct sur 3
42
cards
11. distribution
La nature des circuits de distrib...,
A quoi servent les intermediaires 2,
Avantages des intermediaires 3
32
cards
12. les communications
L element le plus connu et le plu...,
Objectifs comm 2,
Le mix de communication externe i...
28
cards
13. ecommerce
Mis au service des commercants in...,
Des adultes au qc 2010 internet r...,
Ensemble d applications permettan...
25
cards
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marketing
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