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Sara Sørensen
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Decks in this class (12)
Lecture 1 - Introduction to marketing
What is marketing,
A changing marketplace,
Challenges for marketing technolo...
8
cards
Lecture 2 - Marketing management
What are the pillars of management,
What are core leadership skills,
What are the leadership styles an...
14
cards
Lecture 3 - B2B and B2O markets + dealing with competition
What is organizational buying,
How does b2b differ from b2c,
What are the types of buying situ...
6
cards
Lecture 4 - Development and management of market offerings (product) (JR)
What are the stages of the produc...,
What are plc strategies for the i...,
What are the criticisms of the pl...
9
cards
Lecture 5 - Consumer Markets
What is consumer behavior,
What are culture and subcultures,
What is multicultural marketing
10
cards
Lecture 6 - Market segmentation and positioning on B2C and B2B markets
What is segmentation,
What is targeting,
What are targeting strategies
6
cards
Lecture 7 - Designing market research
What is marketing research,
What are the primary roles of mar...,
What is the difference between pr...
10
cards
Lecture 8 - Branding and branding strategies
What is a brand,
What roles do brands play,
What is brand identity
10
cards
Lecture 9 - Marketing communication
What is marketing communication m...,
What are the elements of the comm...,
What are the main types of commun...
12
cards
Lecture 10 - Price strategies
What is price in marketing,
What is reference price,
What factors make customers less ...
11
cards
Lecture 11 - Marketing channels (place)
What is a distribution channel,
What are the main types of channe...,
What are the three types of distr...
9
cards
Lecture 12 - Marketing metrics
What are marketing metrics,
What is a marketing dashboard,
Why is forward looking measuremen...
4
cards
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Marketing
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