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Marketing

This class was created by Brainscape user Desislava Georgieva. Visit their profile to learn more about the creator.

By: Desislava Georgieva
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Decks in this class (14)

1. Marketing
Marketing 1 1,
Marketing 2 2,
The marketing process 3
24  cards
2. Marketing Strategy
Strategic planning 1,
Steps in strategic planning 2,
Mission statement 3
28  cards
3. Analyzing the Marketing Environment
Marketing environment 1,
Microenvironment 2,
Macroenvironment 3
18  cards
4. Managing Marketing Information
Big data 1,
Customer insights 2,
Marketing information system mis 3
29  cards
5. Consumer Market and Buying Behaviour
Customer buyer behavior 1,
Customer market 2,
What is culture 3
33  cards
6. Business Buying Behavior
Business buyer behavior 1,
Business buying process 2,
Derived demand 3
22  cards
7. Segmentation
Market segmentation 1,
Market targeting 2,
Differentiation 3
22  cards
8. Products, services and brands
Product 1,
Service 2,
Core customer value 3
38  cards
9. Developing New Product na the PLC
The new product development proce...,
New product development 2,
Idea generation 3
24  cards
10. Pricing
Price 1,
Major pricing strategies 2,
Customer value based pricing 3
23  cards
11. Pricing Strategies
New product pricing strategies 1,
Market skimming pricing price ski...,
Market penetration pricing 3
28  cards
12. Marketing Channels
Upstream partners 1,
Make and sell view supply chain 2,
Serve and respong view demand cha...
28  cards
13. Retailing and Wholesailing
Retailing 1,
Retailer 2,
Shopper marketing 3
33  cards
14. Engaging Consumers and Comunicating Customer Value
Promotion mix marketing comunicat...,
Advertising 2,
Sales promotion 3
26  cards

More about
Marketing

  • Class purpose General learning

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