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grace hapgood
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Decks in this class (15)
Intro to marketing
What is marketing 1,
What are perceived benefits 2,
What are perceived sacrifices 3
10
cards
Macroenvironment
What is market oriented 1,
What is market myopia 2,
What is the microenvironment 3
10
cards
Microenvironment
What does porters five forces ass...,
What does competitive rivals invo...,
What does threat of entry involve 3
35
cards
Competitive Strategies and Competitive Advantages
What are competitive marketing st...,
What is cost leadership 2,
How is cost leadership accomplish...
33
cards
Market Research
What does market research involve 1,
What is the definition of market ...,
What is applied market research 3
11
cards
Consumer Behaviour
What is consumer behaviour 1,
What does consumer behaviour invo...,
What is the model of consumer beh...
27
cards
Segmentation, Targeting and Positoning
What is segmentation 1,
What is a target market 2,
What are the benefits of segmenta...
39
cards
Products and Services
What is the bcg matrix 1,
What are the advantages of the bc...,
What are the limitations of the b...
21
cards
Product development and product lifestyles
What stages does the product life...,
What does pre launch contain 2,
What does introduction contain 3
22
cards
Place and Distribution
What is a marketing distribution ...,
Why are distribution decisions of...,
What are the different distributi...
26
cards
Retiling and Pricing
What is pricing in a narrow sense 1,
What is pricing in a broader sense 2,
Why is pricing a key element 3
20
cards
Pricing
What is differential pricing 1,
What are the conditions for diffe...,
What is first degree price discri...
16
cards
Promotion
What is aristotle s model of comm...,
What is the two step model of com...,
What is the interaction model 3
28
cards
Digital marketing
What is digital marketing 1,
What is digital media 2,
How is digital media a marketing ...
19
cards
Marketing in Society
What is cultural pollution 1,
What is pollution 2,
What is deceptive practices 3
12
cards
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Marketing
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