This class was created by Brainscape user K M. Visit their profile to learn more about the creator.
By:
K M
- decks
- flashcards
- learners
Decks in this class (13)
Chapter 1
What is marketing 1,
What are the core aspects of mark...,
What is a marketing plan 3
20
cards
Chapter 2
What is the customer lifetime val...,
Example moretv a streaming subscr...,
How to calculate customer lifetim...
52
cards
Chapter 6
What is need recognition 1,
What are wants 2,
What are functional needs 3
52
cards
Chapter 10
What is marketing research 1,
Why do marketing firms find resea...,
What are the 5 steps in the marke...
22
cards
Chapter 9- Segmentation, Targeting, Positioning
What are the steps in the stp pro...,
Types of segmentation 2,
What is self concept 3
23
cards
Chapter 11- Branding
What is a product 1,
What are associated services augm...,
What is core customer value ps be...
32
cards
Chapter 12- Developing New Products
What is innovation 1,
Why do firms create new products 2,
How do new products spread throug...
27
cards
Chapter 17- IMC
What is integrated marketing comm...,
What is the sender 2,
What is the transmitter 3
30
cards
Chapter 18-Advertising, PR and Sales Promotions
What is advertising 1,
Steps in planning and executing a...,
What is an advertising plan 3
36
cards
Chapter 14 Price Setting
What is price 1,
What are the five cs of pricing 2,
What is profit orientation 3
28
cards
Chapters 15- Supply Chain and Channel Management
What is marketing channel managem...,
What is a wholesaler 2,
Pros of marketing channels 3
19
cards
Chapter 16:
What is retailing 1,
What is primarily the retailer s ...,
4 factors for establishing a rela...
20
cards
Chapter 3- Social Media
What is social listening 1,
What is the 4 e framework for dig...,
What is social media 3
20
cards
More about
Marketing
- Class purpose General learning
Learn faster with Brainscape on your web, iPhone, or Android device. Study K M's Marketing flashcards now!
How studying works.
Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.
Add your own flashcards.
Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!
What's Brainscape anyway?
Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.
We use an adaptive study algorithm that is proven to help you learn faster and remember longer....
Looking for something else?
Marketing
- 21 decks
- 1585 flashcards
- 1516 learners
Decks:
Module 1 The Marketing Management Proces, Module 2 Corporate Strategies And Their, Module 3 Business Strategies And Their M, And more!
Marketing
- 31 decks
- 1660 flashcards
- 7 learners
Decks:
Chapter 1 Her Pwr Point, Ch 1 Sb, Ch 1 Access Power Point, And more!
Marketing
- 20 decks
- 663 flashcards
- 59 learners
Decks:
Mt1 Chapter 1 Vocab, Mt1 Chapter 2 Vocab, Mt1 Chapter 3 Vocab, And more!
