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K M
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Decks in this class (13)
Chapter 1
What is marketing 1,
What are the core aspects of mark...,
What is a marketing plan 3
20
cards
Chapter 2
What is the customer lifetime val...,
Example moretv a streaming subscr...,
How to calculate customer lifetim...
52
cards
Chapter 6
What is need recognition 1,
What are wants 2,
What are functional needs 3
52
cards
Chapter 10
What is marketing research 1,
Why do marketing firms find resea...,
What are the 5 steps in the marke...
22
cards
Chapter 9- Segmentation, Targeting, Positioning
What are the steps in the stp pro...,
Types of segmentation 2,
What is self concept 3
23
cards
Chapter 11- Branding
What is a product 1,
What are associated services augm...,
What is core customer value ps be...
32
cards
Chapter 12- Developing New Products
What is innovation 1,
Why do firms create new products 2,
How do new products spread throug...
27
cards
Chapter 17- IMC
What is integrated marketing comm...,
What is the sender 2,
What is the transmitter 3
30
cards
Chapter 18-Advertising, PR and Sales Promotions
What is advertising 1,
Steps in planning and executing a...,
What is an advertising plan 3
36
cards
Chapter 14 Price Setting
What is price 1,
What are the five cs of pricing 2,
What is profit orientation 3
28
cards
Chapters 15- Supply Chain and Channel Management
What is marketing channel managem...,
What is a wholesaler 2,
Pros of marketing channels 3
19
cards
Chapter 16:
What is retailing 1,
What is primarily the retailer s ...,
4 factors for establishing a rela...
20
cards
Chapter 3- Social Media
What is social listening 1,
What is the 4 e framework for dig...,
What is social media 3
20
cards
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Marketing
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